![]() Images via N K, Mladen Zivkovic, Elizaveta Galitckaia, and Lucky Business. Resolve to take care of yourself in 2022. The CTR of hot tubs has gone up 111% over the same period. The CTR of images and videos showing massages have gone up 10% this year. Relaxation could also look like going to a spa. Since this time last year, nature imagery has risen 13% in clickability. This could look like getting outside and spending time in nature. Images via Dragon Images, Alena Ozerova, Albina Gavrilovic, and wavebreakmedia. ![]() And, while ginger kitties may share one braincell, they remain the cutest. The CTR of pet imagery has gone up 83% this year. Along with that, the CTR of images showing napping has skyrocketed 108% over the same time period. The click-through rate (CTR) of images showing people sleeping has gone up 29% since this time last year. In fact, imagery and videos depicting sleep are among some of the most clickable today. With both of these things happening simultaneously, it’s no wonder AI found that people are engaging with content that depicts self-care. More so, since the pandemic began, medical professionals have noted a large increase in reported mental health cases among their patients. Over the last decade especially, there has been a huge movement to destigmatize how we discuss and address mental health. They even offer a glimpse at how the next 365 days really will be better, starting on January 1st. So, what did Shutterstock.AI find in the data? This year’s resolution trends have self-care themes. We decided to dig into data and learn how consumers actually want to improve their lives, beyond the stereotypical resolution narratives that are forced upon us every holiday season. But, a person can resolve to change any area of their life. Of course, there are some common New Year’s resolutions-such as quitting smoking or losing weight. Everyone hopes that we can make the next 365 days better than the last. Despite everything that’s happened, people continue to look at the new year with optimism. AI knows which resolutions are trending for 2022-and none of them are focused on weight loss. People love to set goals for the new year.
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